Integrate HubSpot App with OptyStack

Maximize the value of your CRM investment with the HubSpot integration in OptyStack. By connecting HubSpot to OptyStack, organizations can gain comprehensive visibility into user activity, license utilization, and software spending. Track adoption across teams, identify underutilized licenses, monitor costs, and uncover optimization opportunities—all from a centralized SaaS management platform. Learn how this integration helps streamline operations, improve efficiency, and drive smarter software investment decisions.

Overview

OptyStack now allows administrators to discover the apps used by all the users across

Organisation.When you connect an application, OptyStack automatically retrieves user data, license details, and spend information to help you monitor utilization and reduce waste.

Only users with the Admin or Manager role can add or manage integrations. Users with the Read Only role can view data and reports but cannot make changes.

Step 1: Log in to the OptyStack Hub

Go to https://hub.optystack.ai
Log in with your registered email and password.
After logging in, you will see your main dashboard with spend summaries, active tools, and recommendations.

4. From the sidebar menu, click on Applications to view the HubSpot application.

Step 2: Connect an Application

1. In the Applications section, under Available Applications, click on Configure HubSpot to integrate the application.

2. To Integrate HubSpot, follow the steps given below:

(i) Check the consent checkbox to accept Terms of Service and Privacy Policy.

(ii) Click Continue to HubSpot.

(iii) You will be redirected to HubSpot OAuth authorization screen.

(iv) After successful authorization, the app establishes a secure OAuth connection and redirects back.

3. After you click continue, your HubSpot workspace is successfully connected, and the application can now access it using granted permissions.

Step 3: Disconnect an Application

You can disconnect an application from the Application Hub by clicking the three-dot (⋮) menu on the app card and selecting Disconnect. This will revoke the connection for that app (e.g., HubSpot) and remove its access to your workspace